Celebrate Father’s Day the Super SM Way

SM is making this Father’s Day extra memorable with exciting events, exclusive promos, and meaningful moments for every kind of dad. From pampering treats and photo-worthy spots to thrilling ride exhibitions and hobby showcases, dads in Cebu are in for a treat at SM City Cebu, SM Seaside City Cebu, SM J Mall, and SM City Consolacion.

At SM City Cebu, the spotlight shines bright on their Super Rides for Super Dads event happening at the Event Center from June 13-22, 2025. This crowd-favorite installation lets families experience an impressive showcase of vehicles—perfect for car-loving dads and bonding with the whole gang. The celebration also includes:

• Super Feast for Super Dads (June 13–22) - Enjoy special dining deals at participating food stores.

• Super Dads’ Me-Time Treats (June 13–22) - Pampering offers from select merchants.

• Super Dads Photospot (June 13–15) - Strike a pose with Dad at the dedicated photo zone at the Event Center.

• Moments with Super Dads (June 13–22) - Capture your heartfelt tributes and share unforgettable memories.

• Blessings for Super Dads (June 15, 9:00 AM) - Special mass at the North Wing Hallway to honor fatherhood.

Over at SM Seaside City Cebu, the Super Rides for Super Dads event takes it up a notch with a premium display from the Elite Riding Team at the City Wing Atrium, featuring nine luxury motorcycles and an exclusive supercar. Car and bike enthusiasts will also enjoy the Velo Bike Expo at the Mountain Wing Atrium, which will showcase a curated collection of bicycles, including eco-friendly bamboo bikes. Attendees can look forward to complimentary bike fitting sessions on June 15, 2025 (Sunday) as well as expert talks on injury prevention for cyclists. Other exciting activities include:

• Super Feast for Super Dads (June 15–22) - Delicious offers at participating food outlets.

• Super Dads’ Me-Time Treats (June 15–22) - Relaxing and rejuvenating promos.

• Blessings for Super Dads (June 15, 10:00 AM) - Mass at the Chapel of San Pedro Calungsod.

• Dad’s & Collectors Day Out (June 15) - In partnership with Alfapro, celebrate dads with a passion for toy collecting, featuring unique collections and creating a nostalgic experience at the Seaview Wing Atrium.

At SM J Mall, the celebration leans into upscale comfort and creativity with “Celebrate Dad’s Day”, running from June 15-22, 2025. From curated shopping deals to immersive art experiences, the mall presents:

• Dad’s Feast & Finds - Enjoy exclusive dining and shopping deals at participating stores.

• Dad’s Day-Off Specials - Unwind with wellness perks at the 3rd Level Wellness Space.

• Ride Out Dad: Cycledelia - Marvel at iconic bikes and collectible displays at the Upper Ground Atrium.

• Doodle for Dads: A Creative Doodling Contest - Express love through art at the 2nd Level, Kyureto Art Gallery.

SM City Consolacion also joins in the fun with Super Rides for Super Dads at the Event Center on June 15, 2025, featuring exciting vehicle displays that promise an action-filled day for dads and the whole family.

No matter what kind of dad you’re celebrating, whether he’s a foodie, a gearhead, a wellness buff, or an art lover, SM has the perfect way to show your love this Father's Day. Come together, celebrate the moments, and make this year’s Dad’s Day the most super one yet.