GALA TO THE MAX AT SM J MALL: STEP INTO “URBAN EDIT,” A CURATED POP-UP FOR CEBU’S TASTEMAKERS AND EXPERIENCE SEEKERS

A curated pop-up experience bringing together local brands, immersive activations, and lifestyle-driven retail unfolds this April, all for you!

SM J Mall brings a fresh retail and lifestyle experience to life with Urban Edit, a design-forward pop-up happening from April 9-23, 2026, at The Atrium, Upper Ground Level.

In partnership with Papi & Friends, the event brings together 16 local merchants in a tightly curated showcase that reflects the evolving tastes of Cebu’s urban set. Participating brands include Wear Xol, The Good Finds, Archive Collective, Regina George, Limited Perks, Irie Hippie, Xelisha Accessories, Fleur de Louise, Tina’s Jewelry, Verani Accessories, The Supply Station, The Proof Cebu, Dosa Cookies, No Bitter Feelings Matcha, Tirami, and Caphin Coffee, each offering a distinct perspective across fashion, accessories, artisanal goods, and food concepts.

Beyond retail, the pop-up leans into experience. Guests can expect a rotating lineup of activities, including tarot readings, upcycling workshops, live drawing sessions, DJ sets, violin performances, and lounge-style game areas, each adding a layer of interaction that transforms the space into more than just a shopping destination.

Founded in 2024, Papi & Friends has built a reputation for creating curated markets and themed pop-ups across Cebu City. Their events are anchored in fostering community and supporting local enterprises, offering emerging brands a platform to connect with new audiences while bringing renewed energy and foot traffic to partner venues.

SM J Mall continues to evolve with its communities by creating spaces that are intentionally curated to offer more than just retail. Through experiences that bring together discovery, creativity, and connection, it goes beyond expectations to deliver a dynamic environment where mallgoers can explore, engage, and enjoy a wide range of lifestyle offerings designed to help them experience a new era of malling to the max.

Step into Urban Edit and experience the creative pulse of Cebu’s local scene from April 9 to 23, only at the most loved SM J Mall.