Johndorf makes global debut with new project in Thai summit

JOHNDORF Ventures Corporation made its global debut at the recent Asian Real Estate Summit (ARES), held at the Berkeley Hotel in Bangkok, Thailand.

Lead Delegates. Johndorf AVP for business development Frances Abegail "Abby" Lim leads the company's delegation at the Asian Real Estate Summit in Bangkok.

The company took the opportunity to introduce Palmava, its upcoming flagship mid-to-high-end vertical project and promote its broader project portfolio to overseas Filipinos and international investors.

Johndorf, a sponsor of the summit organized by Filipino Homes, joined over 900 agents, marking a significant step in its rebranding and global expansion efforts.

Francis Edhilson L. Icamen, AVP for Sales and Marketing department, said the summit served as a platform to reposition Johndorf from a traditional economic housing developer to a more diverse, investment-ready real estate brand.

Global Agents. The sales and marketing team of Johndorf Ventures Corporation joins over 900 agents at the Asian Real Estate Summit in Bangkok when the company made its global debut, introducing its upcoming flagship project Palmava in Cordova, Mactan Island.

“This engagement aimed to expand our network and align with global trends. Palmava was central to our messaging, especially as we target OFWs and foreign investors,” he said.

“We went to Thailand to open new doors and are returning with strategic leads, new allies, and a deeper sense of our global positioning,” he added.

Filipino Homes CEO Anthony Leuterio acknowledged Johndorf’s team who also held strategic meetings with key international players, including PropertyScout and Lazudi, both expressing interest in possible project listings.

“We are now actively communicating with these groups regarding potential partnerships, aligning with our goal to tap global broker networks and international markets,” Icamen said.

Right track

In addition to building relationships with agents, the team laid the groundwork for future collaborations, generated leads, and drove early conversion with overseas clients.

Asian Partner. Johndorf ARES delegates with Property Scout CEO Mario Peng (center right).

“These conversations made it clear: we’re on the right track,” noted Icamen.

He added that the strong interest in mid-market verticals like Palmava and upcoming projects in Palawan shows that investors and brokers alike seek developments backed by solid track record and strong service infrastructure.

To sustain engagement, the company plans to conduct product knowledge sessions, maintain segmented broker group chats, and distribute ongoing digital content. Partnership proposals with PropertyScout and Lazudi are expected to be finalized in the coming weeks.

Asian Partner. Johndorf ARES delegates with Supattra "Aom" Thongsom (center left), Lazudi partnership operations manager.

Johndorf’s participation in ARES 2025 reinforces its strategic push to expand beyond domestic markets and position its projects, particularly Palmava, as competitive real estate investments for a global audience.

“We’ve always been proud of our roots in Cebu, but we know the future of real estate is global. Through Palmava, we’re building not just homes but international relationships that grow with us,” Icamen emphasized.

As Johndorf Ventures Corporation enters the higher-tier real estate market, its presence at 2025 ARES marks a pivotal step signaling a bold new era of global ambition, expanded networks, and investment-grade development.