Oro China Jewelry Opens Its First Premier Store at SM J Mall with Kim Chiu

Today marks a sparkling new chapter for Oro China Jewelry as it officially opens the doors to its first-ever Oro China Premier store at SM J Mall in Mandaue City. Elevating the jewelry shopping experience, the Premier concept store brings together the brand’s signature craftsmanship and refined elegance with a fresh, contemporary retail environment that caters to the modern Filipino family.

Gracing the ribbon-cutting ceremony was none other than celebrity brand ambassador and Cebuana Kim Chiu, who was warmly welcomed by Oro China Jewelry’s leadership — Chief Executive Officer Jennifer Ty, President Harry Ty, and Founder Lucita Ty. Also joining the celebration was SM J Mall’s Regional Operations Manager, Anton Del Prado, making the launch even more momentous.

Located at the heart of SM J Mall, Oro China Premier offers a curated selection of top-of-the-line jewelry pieces that meet the timeless yet evolving tastes of today's shoppers. From bridal sets and engagement rings to everyday fine jewelry essentials, the store promises high-quality craftsmanship for every generation — making it the perfect destination for families celebrating milestones big and small.

In celebration of its grand opening, Oro China Premier is offering an exclusive 50% off on all items from May 8 to 12, 2025. It's the perfect time to discover meaningful pieces that sparkle with purpose, elegance, and legacy.

As the first store of its kind in the Philippines, Oro China Premier is a testament to the brand’s continuous innovation while staying true to its roots as the country’s most trusted homegrown jeweler. With Kim Chiu joining the Oro China family, the brand proudly enters a new era — one that shines brighter with every story it helps celebrate.

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