Samsung Brings Innovation Closer: A07 and A17 Dealer Roadshow Held in Cebu October 8–9, 2025 | Asmara Urban Resort & Lifestyle Village, Cebu City

Samsung Philippines continues to strengthen its partnership with key subdealers in the Visayas region through the successful Samsung Galaxy A07 and A17 Dealer Roadshow, held on October 8 and 9, 2025, at Asmara Urban Resort & Lifestyle Village in Cebu City.

The two-day event served as an exclusive showcase of Samsung’s newest additions to its best-selling Galaxy A Series — the Galaxy A07 and Galaxy A17 — highlighting the brand’s commitment to delivering innovation, style, and performance at accessible price points.

Dealers and partners from across Cebu and nearby provinces were given firsthand experience of the devices’ upgraded features, including enhanced cameras, improved battery life, and sleek designs that reflect Samsung’s continued dedication to empowering every generation of users.

The roadshow also included product demos, interactive sessions, and marketing workshops designed to help dealers better understand the value proposition of the A07 and A17 models, equipping them with the tools to engage customers effectively this holiday season.

Samsung representatives expressed gratitude for the strong support of their Cebu dealer network, emphasizing the region’s growing role as a key market in the company’s nationwide growth strategy.

“Cebu remains a vital hub for Samsung. This roadshow is our way of reconnecting with our partners and reaffirming our shared mission to bring innovation closer to every Filipino,” said Chi Tuazon, Product Manager,  A Series of Samsung Philippines.

The event concluded with raffle prizes celebrating continued partnership between Samsung and its Visayas-based retail partners — setting the tone for a stronger, tech-forward end to 2025.