Shopping Just Got a Lot More Fun at SM Supermalls with AweSM Buddies!

SM Supermalls in Visayas are turning everyday shopping into lively, joy-filled adventures with the AweSM Buddies — a delightful bunch of larger-than-life characters, each proudly reflecting the personality and charm of their home mall, and stepping into an even bigger spotlight as the newest members of the SM Giant Squad, a growing crew of adorable, larger-than-life besties ready to take your mall adventures to the next level.

From friendly explorers to warm and welcoming pals, these vibrant characters capture the heart and soul of their communities, making every visit more colorful, memorable, and exciting.

First up is Bree, the Techy Bear of SM City Cebu. Towering at 13 feet, Bree is your friendly and adventurous mall buddy who’s always ready to explore what’s new, from the latest trends and fun finds to exciting experiences all around the mall. Smart, curious, and full of energy, she loves discovering things that make every visit special, whether it’s a cool gadget, a tasty treat, or a unique spot to hang out.

Just a short trip north, you’ll meet Coco, the Playful Pup of SM City Consolacion. At 14 feet tall, Coco radiates warmth and friendliness, with a playful yet gentle nature that wins over everyone he meets. More than just the mall’s furry friend, he reflects SM City Consolacion’s strong community spirit, a gathering place where neighbors connect, families bond, and friendships grow. Perfectly embodying the mall’s pet-friendly charm, Coco ensures guests, whether walking on two legs or four, feel instantly at home.

Over by the coast, Shelly, the Quirky Seahorse of SM Hypermarket Lapu-Lapu, makes a splash with her 6-foot frame and bright, bubbly spirit. Inspired by the city’s rich marine heritage, she guides shoppers through a breezy, family-friendly experience that’s as fun as a day at sea.

In Leyte, you’ll be greeted by Orly, the Cheerful Pineapple of SM Center Ormoc. Standing 8 feet tall, this sunny ambassador brings Ormoc’s world-famous pineapples to life. Confident, optimistic, and welcoming, Orly is a sweet reminder of SM’s role as the City of Beautiful People’s family fun destination.

And in the heart of Tacloban, Tala, the Fearless Lioness of SM Savemore Market Tacloban, stands proud at 6 feet. Bold, graceful, and full of heart, she embodies the courage and resilience of Tacloban’s people, greeting visitors with a strength and hope that inspires.

Together, the AweSM Buddies aren’t just mascots — they’re symbols of community pride, friendly faces to brighten your day, and unforgettable companions who turn every shopping trip into an experience worth cherishing. Shoppers can look forward to engaging activities, fun-filled moments, and countless opportunities to create lasting memories with these lovable friends. 

So get your cameras ready, because the AweSM Buddies of the SM Giant Squad are waiting at your nearest SM Supermalls — because every shopping day deserves a friend who makes it brighter.