SM City Cebu Unwraps the Gift of Grace, Lighting Hope for Cebu

SM City Cebu unveils a heartfelt celebration that shines brighter than ever this holiday season, not just with lights and grandeur but with grace and the enduring spirit of hope.

Following the recent calamities, SM City Cebu proudly presents Unwrapping the Gift of Grace and Hope on November 13, 2025, a touching musical production that celebrates kindness, generosity, and the strength that binds communities together. A 30-foot Christmas tree now stands and glows at the North Wing Atrium, a symbol of light, hope, and renewal.

The lighting of SM City Cebu’s grand centerpiece signals the start of a more meaningful unified campaign, All SM Malls Unite for Cebu, a moving nationwide tribute that symbolizes hope and solidarity. The initiative featured key components such as the cash donation booths set up in SM malls nationwide to aid affected communities, the green illumination where the facades of five SM Supermalls — SM Mall of Asia, SM Aura, SM Megamall, SM Seaside City Cebu, and SM Lanang, simultaneously glowed in vibrant green to represent hope, healing, and renewal, and the LED walls across SM malls flashing the official campaign ad to amplify the message of unity and compassion.

Amid the recent disasters, SM also opened its doors as a refuge, extended relief operations, and worked with partners and volunteers to support rebuilding efforts.These quiet acts reflect how grace and hope, when shared, have the power to heal and uplift entire communities.

Through SM Foundation and SM Cares, the company reaffirmed its dedication to community rebuilding and proactive disaster response, donating 8,000 Kalinga Packs through Operation Tulong Express, and deployment of the SM Mobile Clinic to provide essential health services.

During the program, SM City Cebu expressed gratitude to responders, volunteers, and everyday heroes who stood strong for the community. As a gesture of appreciation,  the mall extended 200 Bundles of Hope to the CCDRRMO, BFP Mabolo, PNP Mabolo, and Barangay Mabolo BRRMO, and Welfare Workers.

This Christmas, SM City Cebu continues to bring joy and togetherness through Holiday Piano Sessions, Santa Meet and Greets, the Holi Squad, Majestic Surprises, Postcards to Christmas, Grand Magical Parade, and festive musical performances.

Continuing SM’s tradition of giving, shoppers can also share love through Besties of Joy — adorable bunny plushies where every purchase donates another to a child in need for only ₱330.

Through Unwrapping the Gift of Grace and Hope, SM City Cebu stands as a gentle reminder that even in times of trial, the Filipino spirit shines brightest when strengthened by compassion and unity.