SM J Mall Maxes Out Its Tribute to Cebuano Creativity and Faith in the “Vested in Devotion” Runway

SM J Mall and Clothes for Life brought Cebu’s fashion and creative scene together with “Vested in Devotion,” a runway showcase celebrating faith, craftsmanship, and homegrown talent. Held at The Atrium on January 31, 2026, the event marked the grand culmination of the AweSM Cebu experience and Sinulog festivities, blending culture, creativity, and community in one immersive celebration.

Designers interpreted devotion through modern silhouettes, meticulous craftsmanship, and symbolic details, turning the runway into a seamless flow of inspiring looks that captivated the audience. Featured collections from Philip Rodriguez, Philipp Tampus, Marichu Tan, Jean Paul Cabigon, Alejandro Godinez, Bree Esplanada, Dexter Alazas, King Rosales, Loremer Villareal, Ren Manabat, Steff Terado, Valerie Alvez, Wendell Quisido, Protacio Empaces, and Sarah Tutor highlighted the rich diversity shaping Cebu’s emerging fashion scene.

Through “Vested in Devotion,” SM J Mall continues to champion local talent and craft experiences that connect visitors with creativity, culture, and meaning—a testament to why it is Metro Cebu’s most-loved go-to, where every moment is designed all for you. From immersive events and interactive showcases to thoughtfully curated spaces, SM J Mall ensures that every visit is personal and memorable.

The runway became a living celebration of faith, craft, and Cebuano artistry—an unforgettable showcase that could only happen at Metro Cebu’s most-loved premier go-to, SM J Mall.