Uy Masuy’s Cebu Mango Rum Takes Spotlight at WOFEX Cebu 2025

Uy Masuy Wine Factory Inc. (UMWFI), the local brand behind the well-known Fighter Wine, recently showcased its premium Cebu Mango Rum at World Food Expo (WOFEX) Cebu 2025.

Known as “The Ultimate Food Show Experience,” WOFEX brings together all segments of the food and beverage industry through a series of co-located events. With roots in Cebu’s winemaking tradition, Uy Masuy has expanded its product line to appeal to a younger market of drinking age eager for exciting choices and those seeking new experiences.

Among these is the Cebu Mango Rum, a spirit crafted to capture “The Flavors of Cebu in a Bottle.” It was made with the island’s world-renowned mangoes, offering a sample of Cebu's unique charm.

Premium Line Products: Zing Ginger Liqueur, Cebu Mango Rum, and Drunk Barista 

Boasting a smooth finish and fruit-forward notes, the special drink made its initial appearance at WOFEX Manila 2024, where it garnered enthusiastic responses. Visitors praised its character and taste, recognizing its potential as an alternative to traditional souvenirs from Cebu.

“Cebu Mango Rum brings a refreshing twist to how we think about pasalubong. It’s a flavorful tribute to our island’s identity, something both locals and tourists can take home and enjoy,” said Miguel Uy, Marketing Head for Premium Brands.

At WOFEX Cebu 2025, Uy Masuy also featured other products in its premium line—Drunk Barista and Zing Ginger Liqueur—which were offered at special expo-only prices.

Uy Masuy’s participation in WOFEX Cebu 2025 is part of its ongoing efforts to highlight Cebuano craftsmanship through thoughtfully developed products. From longstanding favorites to new additions, the company continues to evolve while celebrating its heritage.

Learn more about Uy Masuy by visiting https://www.uymasuy.com/our-story.