Virginia Launches “Basta Pasko, Virginia” Campaign Celebrating Filipino Christmas Traditions, Music, and Flavor

Virginia Food, Inc. officially ushers in the holiday season with the launch of its 2025 Christmas campaign, “Basta Pasko, Virginia,” a nostalgic tribute to the warmth, traditions, and flavors that define the Filipino Christmas experience.

This year’s campaign goes beyond presenting the brand’s well-loved products. It highlights the stories that shape Noche Buena tables across generations—stories rooted in family, shared memories, and the familiar tastes that make Christmas in the Philippines truly special.

At the heart of the campaign is a commitment to honoring Filipino creativity. Virginia introduces local singer-songwriter Jethro Alaban as the featured artist for this year’s celebration. His original composition, “Kahapon,” serves as the campaign’s official song, adding emotional depth to the brand’s holiday storytelling. With lyrics that evoke nostalgia and melodies that resonate with Filipino families, the song reinforces Virginia’s message of connection and togetherness.

The campaign also spotlights Virginia’s premium charcuterie line, positioned as centerpiece offerings designed to elevate holiday gatherings. From hams and sausages to deli meats, the selection aims to highlight the richness and creativity of Filipino holiday dining—perfect for intimate celebrations and festive spreads.

“Basta Pasko, Virginia” will roll out through a series of digital films, social media content, and on-ground activations showcasing heartwarming stories inspired by real Filipino Christmas moments. The campaign is set to run nationwide throughout the holiday season.

For more information and updates, follow Virginia on its official social media channels.