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Experience New Feelings and Flavors with San Miguel Mango Yuzu
New Year, New Beer. Be it people or places, tastes or trends, experiences with new things are always fun and exciting. San Miguel Brewery Inc. (SMB) brings the same refreshing energy to start 2026 through its newest brew, San Miguel Mango Yuzu. Brewed for drinkers looking for new flavors and feels, San Miguel Mango Yuzu with 5% alcohol by volume brings together a wheat beer crafted with the tropical taste of mango and the citrusy zest of yuzu for a smooth, uplifting sip. Usin
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Jan 251 min read


CTCI Celebrates 10 Years of Endless Journeys with “Wander Beyond Borders”
Cebu Travel Catalog International (CTCI) marks a major milestone as it celebrates its 10th anniversary in 2026 under the theme “Wander Beyond Borders.” Recognized as Cebu’s premier travel and tourism exhibition, CTCI continues to serve as a growing platform for collaboration and global engagement within the industry. CTCI 2026 will take place on February 13 to 15, 2026, at Ayala Center Cebu. The three-day event will gather local and international tourism stakeholders, travel
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Jan 252 min read


Starting 2026 with a Sweep: Savoy Hotel Mactan Triumphs at Megaworld Hotels and Resorts Sales and Marketing Conference
The year 2026 is off to a definitive start for Savoy Hotel Mactan Newtown during the Megaworld Hotels and Resorts (MHR) Sales and Marketing Conference on January 7–9, 2026. The team emerged as the top achievers, securing a sweep of prestigious awards. These honors solidify the hotel’s leadership within the managed hotels sector and set a high benchmark for the year ahead. The conference serves as the premier annual platform for Megaworld Hotels and Resorts to evaluate perform
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Jan 252 min read


Why PH commutes stay unreliable
A better commute is possible, but it requires structural choices Traffic congestion in the Philippines is no longer the core problem facing urban mobility. The deeper challenge is uncertainty. Commuters are unable to predict travel time, booking availability, or daily transport costs, turning mobility into a structural constraint on economic activity in the country’s largest cities. Data from traffic studies and urban transport agencies show how this uncertainty has become em
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Jan 243 min read


SM J Mall Champions Inclusion with Autism Walk and Art Workshops
SM J Mall invites families, educators, and advocacy groups to take part in a meaningful day of awareness and creativity as it stages autism-focused activities on January 25, 2026, in partnership with the Mandaue Persons with Disability Office (PDAO). Designed for children on the autism spectrum and their support communities, the activities offer a safe, engaging environment that promotes inclusion through movement and artistic expression. The program kicks off with “Stride wi
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Jan 241 min read


The Brides at Triton 2026 Marks Its 5th Year with "Promise in Paradise" at Jpark Island Resort & Waterpark
The Brides at Triton Wedding Expo returns on March 21 and 22, 2026 with a renewed vision that honors love and legacy in shared experiences. Set at the Triton Grand Ballroom of Jpark Island Resort & Waterpark, The Brides at Triton 2026 officially launched its theme, Promise in Paradise, for sacred vows to be honored within the beauty of a true island resort destination. What started as a wedding showcase has now evolved into a thoughtfully curated experience that reflects how
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Jan 222 min read


Return to Middle-earth: “The Lord of the Rings: The Fellowship of the Ring” Extended Edition Hits SM Cinemas for an Exclusive One-Weekend Engagement
SM Cinema is bringing the extended edition of “The Lord of the Rings: The Fellowship of the Ring” back to cinemas for one weekend only in celebration of the 25th anniversary of Peter Jackson’s cinematic masterpiece. From January 23-25, movie fans can flock to SM Cinema branches to catch the extended version of the movie that will feature an additional 30 minutes of footage not seen in the original 2001 theatrical release, bringing the total runtime to 3 hours and 28 minutes (
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Jan 212 min read


Pit Senyor to a Healthier You: Watsons Great Health Fest 2026 Joins the Sinulog Spirit
Watsons Great Health Fest 2026 Joins the Sinulog Spirit Wellness takes center stage this Sinulog season as the Philippines’ trusted and leading health and wellness retailer brings the Watsons Great Health Fest 2026 to SM Seaside City Cebu from January 15 to 21, 2026. Transforming health into a joyful, shared celebration rooted in Filipino culture, the event offers visitors a chance to jumpstart their wellness journey with savings of up to 85% off on their trusted health and w
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Jan 214 min read


President Marcos Jr. Witnesses Globe and Starlink Partnership Launch for Universal Connectivity
Globe Telecom, the number one mobile network operator in the Philippines, is the first to market Starlink’s Direct to Cell (DTC) satellite service in the country and Southeast Asia, and the second in Asia. Starting this year, the historic breakthrough service will allow Filipinos with standard LTE mobile phones to access mobile services such as essential data that offers video, voice and messaging through apps, and text messaging, wherever there is a view of the sky. This hi
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Jan 203 min read


Toyota Team Cebu Debuts Next Generation Tamaraw at Sinulog with Coco Martin, Smugglaz, and Bassilyo
CEBU CITY — Toyota Team Cebu took center stage with a standout parade float featuring celebrated artists Coco Martin, Smugglaz, and Bassilyo, drawing cheers and excitement as they introduced Toyota’s newest game-changer, the Next Generation Tamaraw. Toyota Team Cebu, the largest Toyota leadership group in the country, led the celebration with top executives Kookie Layese, General Manager of Toyota Cebu City; Evan Mamararlo, General Manager of Toyota Lapu-Lapu, Cebu; Julius Bo
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Jan 182 min read


Toyota Mabolo Elevates Sinulog 2026 Celebration with Star-Studded Live Event at SM City Cebu
Toyota Mabolo is set to amplify the Sinulog 2026 festivities with a high-energy live event featuring award-winning actor Coco Martin, happening on January 17, 2026, at 5:00 PM at the Main Mall Atrium of SM City Cebu. As part of its continued commitment to community engagement and brand presence during one of Cebu’s most celebrated festivals, Toyota Mabolo brings an entertainment-driven experience that blends automotive excellence with cultural celebration. The event is expect
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Jan 161 min read


Lite Shipping Corporation to Host the 461st Fiesta Señor Fluvial Procession
Lite Shipping Corporation is honored to announce that it is one of the official hosts of the 461st Fiesta Señor Fluvial Procession, a major highlight of the Sinulog festivities celebrating the devotion to Señor Santo Niño. The company will be deploying two vessels for this historic event. Serving as the Official Galleon for this year's fluvial procession is Lite Ferry Ten, the company's brand-new, world-class vessel. To mark this prestigious occasion, Lite Ferry commissioned
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Jan 162 min read


GLoan makes borrowing worry-free with free health and loan insurance, giving borrowers extra protection
GLoan now comes with free health and loan insurance underwritten by Oona Insurance Corporation. From left; Winsely Bangit, Group Head of New Businesses, Mynt; Abhisek Bhatia,Founder and CEO, Oona Insurance Corporation; Tony Isidro, President and CEO, Fuse Financing Inc.; and Ninoy Rollan, President, Oona Insurance Philippines. Fuse Financing Inc. (Fuse), the lending arm of GCash, is now giving free insurance coverage to GLoan borrowers with GLoan Protect . Available for a li
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Jan 165 min read


Seda Ayala Center Cebu Hosts “Mugna sa Pagtuo ug Kalig-on,” an Exhibit for a Cause
Seda Ayala Center Cebu brought together art, faith, and community with the opening of “Mugna sa Pagtuo ug Kalig-on,” an exhibit for a cause that highlights Cebuano faith, resilience, and creative expression. The exhibit opened with remarks from Mr. Ron Manalang, newly appointed Cluster General Manager of Seda Ayala Center Cebu, setting the tone for an event rooted in belief, strength, and shared purpose. The program featured performances by Sinulog Idol 2016 Champion Jared Ro
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Jan 162 min read


#GSafeTayo: Stay secure, safe and scam-free during the holidays — a reminder from GCash
As holiday shopping surges nationwide, the country’s leading finance super app GCash encourages Filipinos to enjoy the season with peace of mind. Through its #GSafeTayo campaign, GCash is reminding users to take simple precautions to keep transactions safe and secure, so our celebrations remain merry, not messy. “Christmas shopping should be joyful and worry-free. GCash is closely working with our partners from DICT in reinforcing its Oplan Paskong Sigurado campaign,” said Mi
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Jan 134 min read


AweSM Cebu 2026: Max Out Your Sinulog Moments at SM Seaside
This Sinulog season, SM Seaside City Cebu invites everyone to celebrate bigger, brighter, and bolder with AweSM Cebu 2026, a month-long lineup of festivities designed to let mallgoers max out their Sinulog experiences. Starting January 8, the city’s iconic seaside destination transforms into a vibrant hub where tradition, creativity, and today’s kind of celebration come together. More than just a mall, SM Seaside becomes a full Sinulog experience—one where families, barkadas,
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Jan 123 min read


Beyond Tourism: Cebu Province Unveils Strategic Pivot to Industrial Powerhouse at CIIS 2026
As global capital shifts and supply chains diversify across Asia, the Province of Cebu officially commences its flagship economic initiative: the Cebu International Investment Summit 2026 (CIIS 2026) . Opening tomorrow, January 12, and running through January 16 at the historic Cebu Provincial Capitol Social Hall, the summit aims to pivot Cebu’s global identity from a world-class tourism destination to a formidable base for the "real economy." The event will spotlight high-v
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Jan 112 min read


18th Cebu Marathon Welcomes Global Runners, Mayor Pushes for Institutionalization
The Cebu Marathon returns this Sunday with 12,000 registered runners, including a strong contingent of international participants. Organized by the Cebu Executives Runners Club (CERC), the marathon is now on its 18th year and continues to grow as a celebration of sports, health, and community. Councilor Jose Abellanosa, who will be joining for the first time, expressed his excitement: “This will be my first marathon, and I’m thankful. Everyone, good luck.” Global Participatio
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Jan 103 min read


GCash represents PH at Mastercard Global Financial Health Coalition, showcases fintech expertise in international arena
Tony Isidro, President and CEO of Fuse Financing Inc. represented GCash during the Mastercard ASEAN Inclusive Growth Summit in Malaysia, highlighting the importance of enabling credit access to MSMEs to support their growth. Leading finance super app GCash is bringing its financial technology expertise as the sole Philippine founding partner in the Mastercard Global Financial Health Coalition, an international network of industry innovators focused on advancing financial heal
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Jan 83 min read


AweSM Cebu 2026 Brings Sinulog Spectacle to the Max Across SM Malls
Sinulog season kicks into high gear as AweSM Cebu 2026 takes over SM City Cebu, SM Seaside, and SM J Mall, delivering curated experiences that grow in energy, scale, and excitement as the festivities unfold. Designed for families, foodies, creatives, and fans, the three malls’ celebration transform everyday mall moments into a city-wide Sinulog gala. At SM City Cebu, the energy reaches full, maxed-out festival mode, where shopping, spectacle, and star power take center stage.
Sugbo Highlights
Jan 72 min read
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