Cebu’s Dining Scene Heats Up—and Global Pacific Was at the Heart of It

Global Pacific Powers Cebu’s Culinary Industry Boom with Trusted Global Brands at WOFEX Cebu 2025

From April 24 to 26, the Waterfront Cebu City Hotel & Casino came alive as WOFEX Cebu 2025 delivered on its promise to be one of the most dynamic trade events in the region—and at the center of it all was Global Pacific, a trusted food service supplier to the hospitality and restaurant industry.

Showcasing a world-class portfolio of food service brands, Global Pacific drew in restaurateurs, café owners, bakers, chefs, and food entrepreneurs to its booths. Among the brands presented were:

Arla, BRAVO, Bakerdream, Beryl’s, DLA, Conaprole, Castelvetere, Prochiz, Devondale, Armando, Sunshine Dairy, Dionysus, Aviko, Bunge, Andros, Banquet D'or, OraSi, Prairie Farms, Master Martini, Flechard, Yamamori, Mlekpol, Easy, and SUNNY FARMS.

This diverse lineup reinforced Global Pacific’s reputation for helping food businesses access performance-driven ingredients.

In addition to its global portfolio, Global Pacific proudly showcased its flagship brands geared toward supporting food startups and scaling businesses:

• Bravo – Developed specifically for bakeries and coffee shops, this high-performing dairy brand has become a favorite for quality and consistency.

• Sunny Farms – Catering to hotels, restaurants, and resorts, Sunny Farms impressed attendees with its versatile canned and frozen products.

Cebu: A Market Poised for Expansion

Global Pacific’s strong showing at WOFEX Cebu aligned perfectly with Cebu’s current economic landscape. Cebu’s food service growth is being fueled by more than just tourism—urbanization, rising disposable incomes, and evolving consumer preferences are reshaping the dining scene.

“Cebu is one of the top tourist destinations in the Philippines. It had over 3 million tourists last year—and because of this, the market here is rapidly expanding.  Restaurants, cafés, resorts, and bakeries are multiplying. On top of that, the growing IT-BPM sector means more people are dining out regularly. The dining industry in Cebu is thriving, and a lot of entrepreneurs want to get into the game. Many restaurants are looking to expand into multiple branches or new concepts.  This is where Global Pacific comes in. We carry an extensive range of products that cater to hotels, cafés, and bakeshops. Plus, we have a team of chefs to help restaurants and cafes with their menus.” said Louren Chua-Sy, Brand Manager of Global Pacific’s Flagship Brands.

“There is a growing trend for coffee shops that offer interesting experiences—from beautifully designed interiors to interesting locations. The pastry offerings in Cebu are also getting more exciting!” noted Louren Chua-Sy.

Strong Reception at WOFEX Cebu

“Cebu has always been a culinary powerhouse in the Visayas, and the energy here is electric,” said Charo del Mar, National Trade Marketing Manager of Global Pacific. “We’re here not just to sell, but to support businesses as they grow—because their success is our success too. We want to partner with Cebuano entrepreneurs as they enter the food service industry and also support those ready to expand. We have a series of expos and workshops they can join. Follow us on our Global Pacific Facebook & Instagram page or visit www.globalpacific.com.ph to stay updated on our upcoming events.”

For more information, visit www.globalpacific.com.ph or follow Global Pacific on Facebook, Instagram, and TikTok.