Mr. Taho Unveils Brand with Grand Opening at SM City J Mall

For generations, taho has been a quintessential part of Filipino mornings, evoking nostalgia for childhood, home, and the familiar call of the taho vendor. This traditional snack, made from silken tofu (soybean curd), sago pearls, and sweet arnibal syrup, offers more than just a comforting treat. Its main ingredient, soybeans, makes it a powerhouse of nutrition, packed with protein, calcium, and antioxidants that promote heart health, reduce cholesterol, and provide an excellent source of energy. As Filipinos embrace healthier food options, taho remains an ideal choice for both its flavor and health benefits.

Historically, taho made its way to the Philippines through Chinese traders and became a street food icon that Filipinos would line up for, rain or shine. Its simplicity, affordability, and rich texture made it a popular breakfast choice. Now, it is undergoing an exciting evolution, blending its cultural roots with modern flavors, and one brand is leading this innovative transformation—Mr. Taho.

During the Grand Opening of Mr. Taho at SM J Mall. From left; K’muell Anthony Dy, SM J Mall Food Hall Manager; Charles Jan R. Zamora, Mr. Taho General Manager and Senyorito Michel J. Lhuillier.

Mr. Taho opens its first branch at SM City J Mall’s Food Hall on October 25, 2024, bringing a new take on this beloved snack to the public. As a sister company of Mr. Potato, Mr. Taho offers a fresh twist on the classic taho, infusing it with a variety of flavors to cater to modern tastes. Likewise, Mr. Taho is also open for franchise which makes it more accessible to the public. 

While the traditional taho with sago and arnibal will always be available, Mr. Taho is spicing things up by introducing new flavors. Imagine taho topped with ice cream, fruits, or even a touch of caramel – each combination adds a delightful spin to the familiar texture and taste. And for coffee lovers, Mr. Taho will debut taho with coffee flavors, a unique blend that brings together the creaminess of taho and the boldness of coffee. It’s a revolutionary way to enjoy taho, offering a balanced mix of indulgence and nutrition.

Senyorito Michel J. Lhuillier

Following its grand opening at SM City J Mall, Mr. Taho will continue to expand within Cebu, with future branches planned for SM Seaside City Cebu, SM City Cebu, and SM Consolacion within the year.

Be sure to visit Mr. Taho at SM City J Mall’s Food Hall and enjoy this modern take on a Filipino classic. With its combination of nutritious ingredients, new flavors, and this exclusive promotion, Mr. Taho is set to become your next favorite go-to snack.

For more inquiries about the franchise offer, please contact 09173244370.