UBEc MADNESS Takes Over SM City Cebu

Get ready to enter your UBE Era as SM City Cebu turns purple for UBEc MADNESS, a sweet celebration bringing together indulgent treats, must-try ube creations, fun finds, and photo-worthy experiences. From August 20 to 31, Cebuano shoppers and ube lovers can satisfy their cravings and discover a delicious lineup of activities at the Lower Ground Level, Main Mall.

The celebration kicks off with the UBEsession Fair, running throughout the festivities and featuring the Purple Photo Studio from August 20–23, UBEats Playlist on August 22–23 and 29–30, and a series of creative and interactive activities. Guests can also join the UBEnto Cake Lab and Purple Patching Station on August 22, create their own Purple Wish Lantern with The Sunnyside Club Cebu on August 30, and enjoy Purple Fan Art on August 29—all designed to bring more color, creativity, and ube goodness to every visit.

Set at the Lower Ground Level of the Main Mall, the venue transforms into a vibrant purple playground where shoppers can explore pop-up booths, creative stations, and interactive spaces. With its playful illustrations, colorful installations, and dedicated areas for treats, crafts, music, and photo opportunities, the Ube Madness setup creates a lively atmosphere that invites families, friends, and ube enthusiasts to linger, participate, and capture memorable moments.

Make every craving count and max out your experience at your most-loved mall, SM City Cebu, where every sweet moment becomes part of the UBEc MADNESS. Whether you’re indulging in your favorite ube treats, discovering something new, or capturing the perfect purple moment, there’s always something delicious and exciting waiting for you. Step into more ube goodness and embrace your UBE Era at SM City Cebu!