top of page


Experience the Very Best of the Christmas Season at SM Seaside
This Christmas, SM Seaside City Cebu shines as the Ultimate Holiday Capital in Cebu — the premier destination where families, friends, and tourists come together to celebrate the most wonderful time of the year. Opening the season of wonder across SM Supermalls in the Visayas, SM Seaside became the first mall in the region to launch its Christmas centerpiece, The Grand Gift of Christmas, unveiled last October 22, 2025, at the Mountain Wing Atrium. The 40-foot tree, wrapped in
Sugbo Highlights
Nov 232 min read


Lapu-Lapu City Celebrates the Arrival of Honor of Kings’ Inaugural Filipino Hero, Lapulapu
Present during the launching were, from left: Isabella Louise Eloriaga - Product Manager (Honor of Kings Philippines); Napoleon Andes Jr. - Community Lead, Honor of Kings Philippines; Shaun Pelayo; Tess Liu - Country Head, Level Infinite Philippines; Noel Bernard Dalmacio - Senior Business Development Manager, Level Infinite Philippines; and Gary Lao, Lapu-Lapu City Tourism Head. The City of Lapu-Lapu warmly welcomed the representatives of Honor of Kings (HOK) to celebrate th
Sugbo Highlights
Nov 222 min read


GCash unlocks Google Pay for millions of Filipinos
The highly anticipated feature, available to select users now, promises faster, simpler, and more connected payments for all GCash customers soon Following the official launch of Google Pay in the Philippines, GCash, the country’s biggest cashless ecosystem, can now be fully integrated with Google’s secure and widely accepted payment system. The integration is now available to select GCash users and will be rolling out to more customers soon. It will enable millions of Fi
Sugbo Highlights
Nov 223 min read


NUSTAR RESORT CEBU ILLUMINATES THE HOLIDAYS WITH “PEARL OF THE HOLIDAY SEASON”
NUSTAR Resort & Casino Cebu’s Chief Operating Officer Mr. Sean Knights and Children of Cebu Foundation Inc. Vice President Dr. Clarissa Pe, during a ceremonial handover of the donation held at The Atrium, reaffirming NUSTAR’s commitment to community development. NUSTAR Resort Cebu officially welcomed the holiday season on October 25, 2025, with its annual Christmas Tree Lighting Ceremony at The Atrium, themed “Pearl of the Holiday Season.” A Pearl that Reflects Cebu’s Enduri
Sugbo Highlights
Nov 223 min read


Astra Lifestyle Centre: Cebu’s New Lifestyle Destination Is Opening Soon
Set to become Cebu’s newest destination for lifestyle, dining, and everyday essentials, Astra Lifestyle Centre located at the heart of A.S. Fortuna Street in Mandaue City will see its tenants open their doors this December 2025. Astra Lifestyle Centre is part of Astra Centre, a fully integrated mixed-use development by Cebu Landmasters that also houses Radisson RED Cebu, the region’s first lifestyle hotel tailored to the new generation of travelers; One Astra Place Towers 1 &
Sugbo Highlights
Nov 222 min read


Honor of Kings Celebrates Filipino Heritage with the Launch of New Hero Inspired by National Icon Lapulapu
Honor of Kings, the world’s most-played mobile MOBA, introduces its inaugural Filipino hero, Lapulapu, inspired by the national hero who defied colonial forces and became a symbol of courage and independence. The hero will be available in the International Edition of Honor of Kings from 21st November, bringing the spirit of the Philippines to players worldwide. Lapulapu joins the battlefield as a tank support hero with exceptional survivability and crowd control capabilities.
Sugbo Highlights
Nov 204 min read


GCash Study Now, Pay Later supports students’ college journeys to help build their future
The stories of three independent working students — Xander, Lee, and Crysquei — highlight their resilience and determination as they defy financial odds in pursuit of a college degree- juggling jobs, studies, and personal challenges to achieve their dreams and aspirations. With Study Now, Pay Later, working students are given flexible payment options to fund their tuition fees and realize their dreams. Working students are now a step closer to finishing their studies through
Sugbo Highlights
Nov 204 min read


Savoy Hotel Mactan Newtown Marks Six Years with Heartfelt Celebration
Savoy Hotel Mactan Newtown celebrates its 6th year anniversary In just the span of one month, the island of Cebu has faced two of its most difficult moments—a 6.9-magnitude earthquake and, more recently, a typhoon that claimed hundreds of lives and left communities grieving and rebuilding. Yet amid the quiet strength of recovery, Savoy Hotel Mactan Newtown chose to celebrate its sixth anniversary in a way that honored faith, compassion, and community. What was originally plan
Sugbo Highlights
Nov 182 min read


Cebu Home And Builders Mega Year-End Sale 2025: Your Ultimate Home Upgrade Destination
The season for savvy shoppers and home enthusiasts has officially arrived as the Cebu Home And Builders Centre (CHBC) kicks off its much-anticipated Mega Year-End Sale 2025. From November 15 to 30, seven conveniently located branches across Cebu open their doors to offer the biggest discounts and deals of the year. Whether you’re dreaming of a home makeover or your next big building project, CHBC has everything you need under one roof. From essential fixtures and quality cons
Sugbo Highlights
Nov 171 min read


GCash expands Filipinos’ access to investing with first follow-on offering on GStocks PH, starting with Megawide
Offered by broker AB Capital Securities Inc. via GStocks PH, the FOO subscription feature on GCash makes Megawide’s Series 7 FOO available to Filipinos, with fixed dividend rates up to 7.70% annually. As part of its commitment to making investing more accessible to all Filipinos, GCash is expanding GStocks PH to include Follow-On Offering (FOO) subscriptions. Offered by broker AB Capital Securities Inc., the FOO feature allows everyday investors to easily participate in addit
Sugbo Highlights
Nov 163 min read


Precious Brew Café Spreads Joy This Holiday Season with Salo-Salo Bilaos, Food Trays, and Festive Treats
Typhoon Tino may have tested the strength of Cebuanos, but the spirit of the holidays continues to shine brightly. As communities come together to rebuild and celebrate, Precious Brew Café (PBC) invites everyone to rediscover the joy of togetherness, generosity, and good food through its exciting holiday offerings. This season, the café is rolling out an irresistible lineup of festive feast including their Precious Salo-Salo Bilaos, Party Food Trays, Event Packages, Coffee
Sugbo Highlights
Nov 163 min read


SM City Cebu Unwraps the Gift of Grace, Lighting Hope for Cebu
SM City Cebu unveils a heartfelt celebration that shines brighter than ever this holiday season, not just with lights and grandeur but with grace and the enduring spirit of hope. Following the recent calamities, SM City Cebu proudly presents Unwrapping the Gift of Grace and Hope on November 13, 2025, a touching musical production that celebrates kindness, generosity, and the strength that binds communities together. A 30-foot Christmas tree now stands and glows at the North W
Sugbo Highlights
Nov 152 min read


AccountingSuite Launches in Cebu, Empowering Filipino Businesses with Smart Solutions
Clasen Business Solutions Inc. (CBSI) proudly announces the official launch of AccountingSuite in Cebu. The launch event took place on November 14, 2025, at Seda Hotel Cebu, and attended by industry leaders and business owners. This innovative, all-in-one business management platform is designed to streamline accounting, inventory, and compliance for Filipino entrepreneurs. Addressing Cebu's Business Needs As Cebu continues its growth as a major business hub in the Visayas, l
Sugbo Highlights
Nov 142 min read


“The Blueprint by Globe” Lights Up the Holidays with Purposeful Connectivity and Meaningful Connections
Globe leaders respond to questions from media attendees during The Blueprint by Globe event, sharing insights on innovation, purposeful connectivity, and inclusive digital transformation. From left to right: Jonathan Cristobal, Marketing Head of Globe Business; KD Dizon, Vice President of Globe Business; Paula Rivera-Castillo, Head of International Business; Yoly Crisanto, Chief Sustainability and Corporate Communications Officer; Roche Vandenberge, Chief Marketing Officer; C
Sugbo Highlights
Nov 136 min read


NUSTAR LAUNCHES SPECIAL PROMO FOR CEBU PACIFIC PASSENGERS FLYING TO CEBU
NUSTAR Resort Cebu and Cebu Pacific have partnered to offer exclusive perks for travelers flying to Cebu from October to December. Starting October 25 until December 31, 2025, passengers who present their Cebu Pacific boarding passes can enjoy special freebies and services at NUSTAR, the first and only integrated resort in Visayas and Mindanao. Travelers arriving in Cebu can indulge in Fili Hotel’s signature ensaymada at the Fili Lobby Lounge or claim a tourist kit gift cou
Sugbo Highlights
Nov 132 min read


Fuse Financing Inc. highlights the importance of co-lending and funding partnerships in scaling credit access to the unbanked
From left: the moderator, Apurva Kumar, Senior Investment Specialist, ADB; along with the panelists Luke Boland, Head of Fintech Asia, Standard Chartered Bank; Fernanda Lima, Partner, LeapFrog; Irem Sayeed, Chief Risk Officer, UGRO Capital; and Gabby Lacuesta, Chief Financial Officer, Fuse Financing Inc. in the panel discussion of “Financing Growth: Unlocking Co-Lending, Capital Markets & Risk-Sharing for Fintechs” Fuse Financing, Inc., the lending arm of the Philippines’ lea
Sugbo Highlights
Nov 134 min read


TravelCare turns 2, highlights PH-Austrian tourism partnership
TravelCare celebrated its second-year anniversary amidst the challenges posed by a typhoon in a “Tourism Stakeholders’ Gala Night” on November 5 at the Grand Ballroom of bai Hotel Cebu, emphasizing the importance of resilience and collaboration, highlighting the partnership between Philippine and Austrian tourism to showcase the beauty of the Philippines to the world. “TravelCare is celebrating its second anniversary and the Tourism Stakeholders’ Gala is a significant gathe
Sugbo Highlights
Nov 134 min read


GCash launches two game-changing solutions for MSMEs, freelancers
The Philippines’ leading finance super app, GCash, has introduced two new game-changing products — GCash PocketPay, which allows merchants to accept card payments seamlessly, and the GCash Virtual US Account, which enables freelancers to receive salaries straight to their e-wallet accounts without additional charges. Helping MSMEs grow their businesses through card payments MSMEs are limited to cash only and miss out on additional purchases from credit cards. With the lau
Sugbo Highlights
Nov 123 min read


Step Into Comfort: Allbirds Is Coming to Cebu!
In a world full of ordinary shoes, Allbirds "The World's Most Comfortable Shoes"- Time, stands out for doing things differently. Founded in 2016 by former professional footballer Tim Brown and engineer Joey Zwillinger, Allbirds was built on a simple idea: that the best things in life, comfort style, and sustainability, don't have to come at the planet's expense. What started as a small footwear brand in New Zealand has now become a global movement for sustainable fashion know
Sugbo Highlights
Nov 112 min read


PNP-ACG ramps up cyber defense training with leading PH finance super app
Miguel Geronilla, GCash Chief Information and Security Officer and PNP-ACG Director, PBGen Bernard Yang leading the official turnover of the Cybersecurity and Fintech Handbook The PNP-ACG and GCash renewed their Memorandum of Agreement (MOA), first signed in 2022, which established a framework for cooperation on cybersecurity awareness, capability-building, and information sharing. This reaffirms the shared commitment of both institutions to handle financial cybercrimes and t
Sugbo Highlights
Nov 103 min read
bottom of page



